Frequently Asked Questions

Everything you need to know about coaching at Ascend — from how it works to pricing, scheduling, and what to expect.

About Coaching

What exactly is professional coaching, and how is it different from mentoring or training?

Coaching is a forward-focused, goal-oriented conversation that helps you unlock your own answers and potential. Unlike mentoring (where an experienced person shares their wisdom and advice), coaching helps you find your own path through powerful questions and reflection. Unlike training (which delivers knowledge or skills content), coaching is personalised to your specific situation, goals, and challenges.

How do I know if coaching is right for me?

Coaching is a great fit if you are ready to take ownership of your professional growth, are open to honest self-reflection, and are committed to taking action. You might benefit from coaching if you are:

  • Stuck in your career or feeling unfulfilled
  • Preparing for a new leadership role or promotion
  • Struggling with communication or executive presence
  • Going through a career transition
  • Leading a team and wanting to be more effective
Is everything I share in coaching sessions confidential?

Yes — absolutely. Confidentiality is a cornerstone of our coaching practice. Nothing you share in a coaching session is disclosed to your employer, family, or any third party. For organizational coaching engagements, we work with clients upfront to agree what (if anything) is reported back to the organization, and this is agreed in writing before we begin.

Our Services

What types of coaching do you offer?

We offer four core services: Executive & Leadership Coaching, Communication Skills Training, Team Development & Workshops, and Career & Personal Development Consulting. We also provide bespoke organizational consulting for companies looking for broader culture or leadership transformation. Visit our Services page for full details.

Do you work with organizations as well as individuals?

Yes — we work with both. For organizations, we offer team development workshops, leadership coaching for management teams, organizational culture consulting, and bespoke training programmes. We have worked with companies ranging from 10-person startups to organizations with 500+ employees across Uganda and East Africa.

Do you offer virtual (online) coaching sessions?

Yes. All our services are available both in-person at our Kampala office and virtually via Zoom or Microsoft Teams. Virtual coaching is equally effective as in-person sessions and is particularly popular with clients based outside Kampala or those with tight schedules.

Sessions & Scheduling

How long is a typical coaching session?

Standard sessions are 60 minutes. For team workshops, sessions typically run 3–8 hours depending on the programme. Our initial free discovery call is 30 minutes and is designed to help us understand your needs and determine if we're the right fit for you.

How often will we meet?

For individual coaching, most clients meet with their coach fortnightly (every two weeks). Some prefer weekly sessions, especially at the start of their journey. For the 6-Session Growth Package, sessions are typically spread over 3 months at fortnightly intervals. Session frequency is flexible and agreed with your coach based on your goals and pace.

What happens between sessions?

Between sessions, you'll receive session summary notes, reflection questions, and agreed action steps. For Growth Package clients, you'll also have access to WhatsApp check-in support from your coach. The real work of coaching happens in your day-to-day life between sessions — this is where the transformation takes root.

Pricing & Payment

How much does coaching cost?

Individual sessions start from UGX 350,000 per 60-minute session. Our most popular 6-Session Growth Package is UGX 1,800,000 (payable in full or in two instalments). For organizations and teams, pricing is customized based on scope, team size, and programme length. All packages include a free initial discovery call. See our full pricing on the Services page.

What payment methods do you accept?

We accept bank transfer, Mobile Money (MTN & Airtel), and card payments. For organizational clients, we can also process invoices. Payment plans are available for multi-session packages — please discuss this with us at your discovery call.

Is there a cancellation policy?

We ask for at least 24 hours' notice to reschedule or cancel a session without charge. Sessions cancelled with less than 24 hours' notice may be charged at 50% of the session fee. We understand that life happens — please communicate with us as early as possible and we'll do our best to accommodate you.

Results & Outcomes

How quickly will I see results from coaching?

Many clients report feeling a shift in perspective and clarity after just 1–2 sessions. Measurable behavioral changes — such as improved communication, stronger leadership, or career progress — typically become visible after 4–6 sessions. Deeper transformation takes sustained engagement over 3–6 months. Coaching, like fitness, rewards consistent commitment.

How do you measure the success of coaching?

At the start of every coaching engagement, we establish clear, measurable goals together with the client. Progress is reviewed regularly throughout the programme. At the end of each package, we conduct a formal review session to assess what has changed, what has been achieved, and what the client's next steps are.

I'm not sure coaching will work for me. Can I try a single session first?

Absolutely. We offer individual sessions as a starting option so you can experience the coaching relationship before committing to a package. Many clients start with a single session and quickly see the value. We also offer a free 30-minute discovery call so you can meet your potential coach before you even book a paid session.

Still Have a Question?

We're here to help. Send us your question directly and one of our team members will get back to you within one business day.

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A Space Designed for Honest Conversations

Our Kampala coaching rooms are intentionally designed to be warm, calm, and inspiring — a sanctuary from the noise of the working day where you can think clearly and speak freely.

Whether you join us in person or online, you'll always find a professional, confidential, and deeply human environment with Ascend.

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